000			00615nam a2200145Ia 4500
008			120911s9999 xx 000 0 und d
020			_a0071169415
100			_aCravens, DaviCravens, David W.
245			_aStrategic marketing / David W Cravens
250			_a6th ed.
260			_bBoston : Irwin/McGraw-Hill, c2000. _aBoston : Irwin/McGraw-Hill, c2000.
300			_axvi, 752 p. : ill. ; 25 cm.
650			_aMarketing -- Decision making. Marketing -- Management. Marketing -- Management -- Case studies.
999			_c20331 _d20331
952			_w2012-09-11 _p9735 _r2013-11-28 _40 _00 _bNU _10 _d2012-09-11 _70 _yOS _s2013-11-20 _l1 _aNU