| 000 | 00597nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0074633384 | ||
| 100 | _aParameswaran, M. G. | ||
| 245 | _aFCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. | ||
| 260 |
_bNew Delhi : Tata McGraw-Hill Pub. Co., c2001. _aNew Delhi : Tata McGraw-Hill Pub. Co., c2001. |
||
| 300 | _a212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.) | ||
| 650 | _aAdvertising -- Brand name products -- India. | ||
| 999 |
_c19899 _d19899 |
||
| 952 |
_w2012-09-11 _p10525 _70 _r2012-09-11 _40 _00 _bNU _yOS _10 _d2012-09-11 _aNU |
||