000 01893cam a2200313 i 4500
001 19768
003 OSt
005 20261006005114.0
008 130613s2014 njua b 001 0 eng
020 _a9781118626771 (hardback)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aGT3405
_b.G65 2014
082 0 0 _a394.2068
_bGOL 2014
084 _aBUS081000
_2bisacsh
100 1 _aGoldblatt, Joe Jeff,
_d1952-
_920958
245 1 0 _aSpecial events :
_bcreating and sustaining a new world for celebration /
_cProfessor Joe Goldblatt, Ed.D., FRSA.
250 _a7th ed.
260 _aHoboken, New Jersey :
_bWiley,
_cc2014.
300 _axxvi, 406 pages :
_billustrations (some color) ;
_c25 cm.
490 0 _aThe Wiley event management series
500 _aPrevious editions have different subtitles.
504 _aIncludes bibliographical references (pages 378-385) and index.
520 _a"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
650 0 _aSpecial events
_xManagement.
_99336
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cOS
999 _c19768
_d19768