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| 001 | 19503 | ||
| 005 | 20261006005053.0 | ||
| 008 | 140918b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071326235 (paperback) | ||
| 020 | _a9780071326230 (paperback) | ||
| 082 |
_a658.8 _bCRA 2013 |
||
| 100 |
_aCravens, David W. _97455 |
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| 245 |
_aStrategic marketing / _c David W. Cravens, Nigel F. Piercy. |
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| 250 | _a10th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axviii, 653 p. : _bill. ; _c26 cm. |
||
| 650 |
_aMarketing _vCase studies. _xManagement _918125 |
||
| 650 |
_aMarketing _xManagement. _91194 |
||
| 700 |
_aPiercy, Nigel F. _920400 |
||
| 942 |
_2ddc _cOS |
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| 999 |
_c19503 _d19503 |
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