| 000 | 00656nam a22002057a 4500 | ||
|---|---|---|---|
| 001 | 19492 | ||
| 005 | 20261006005052.0 | ||
| 008 | 140918b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780077152345 (pbk.) | ||
| 020 | _a0077152344 (pbk.) | ||
| 082 |
_a658.802 _bPAL 2014 |
||
| 100 |
_aPalmer, Adrian. _91193 |
||
| 245 |
_aPrinciples of services marketing / _cAdrian Palmer. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _cc2010. |
||
| 300 |
_axviii, 495 pages : _billustrations (black and white) ; _c27 cm. |
||
| 650 |
_aMarketing _xManagement. _91194 |
||
| 650 |
_aService industries _xMarketing. _98202 |
||
| 942 |
_2ddc _cOS |
||
| 999 |
_c19492 _d19492 |
||