000 | 00752nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 120911s9999 xx 000 0 und d | ||
020 | _a0072316020 | ||
082 | _a658.83420973 HAW | ||
100 | _aHawkins, Del I | ||
245 | _aConsumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney .- 8th ed. | ||
250 | _a8e | ||
260 | _aBoston, Mass. : McGraw-Hill/Irwin, 2001 | ||
300 | _axxiv, 775 p. ; 25 cm. + 1 computer disk (3 1/2in.) | ||
650 | _aConsumer behavior -- United States Market surveys --United State Consumer behavior -- United States--- Case studies | ||
999 |
_c19325 _d19325 |
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952 |
_w2012-09-11 _p10774 _r2012-09-11 _40 _00 _bNU _10 _o658.83420973 HAW _d2012-09-11 _70 _yOS _aNU |