000 00752nam a2200157Ia 4500
008 120911s9999 xx 000 0 und d
020 _a0072316020
082 _a658.83420973 HAW
100 _aHawkins, Del I
245 _aConsumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney .- 8th ed.
250 _a8e
260 _aBoston, Mass. : McGraw-Hill/Irwin, 2001
300 _axxiv, 775 p. ; 25 cm. + 1 computer disk (3 1/2in.)
650 _aConsumer behavior -- United States Market surveys --United State Consumer behavior -- United States--- Case studies
999 _c19325
_d19325
952 _w2012-09-11
_p10774
_r2012-09-11
_40
_00
_bNU
_10
_o658.83420973 HAW
_d2012-09-11
_70
_yOS
_aNU