000			00684nam a22002057a 4500
001			19225
005			20261006005033.0
008			140320b xxu||||| |||| 00| 0 eng d
020			_a9781593374969
020			_a1593374968
082			_a658.802 _bKEN 2006
100			_aKennedy, Dan S., _d1954- _919943
245			_aThe ultimate marketing plan : _bfind your hook, communicate your message, mark your mark / _cDan S. Kennedy.
250			_a3rd ed.
260			_aAvon, Mass. : _bAdams Business, _cc2006.
300			_ax, 229 p. : _bill. ; _c23 cm.
650			_aSales promotion _zUnited States. _919944
650			_aDirect marketing _zUnited States. _919945
942			_2ddc _cOS
999			_c19225 _d19225