| 000 | 00744nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 18593 | ||
| 003 | OSt | ||
| 005 | 20261006004949.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a9780073404868 | ||
| 040 | _cddc | ||
| 082 |
_a659.1 _bBEL |
||
| 100 |
_aBelch, George E. (George Edward), _d1951- _918802 |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
||
| 250 | _a9th ed. | ||
| 260 |
_bMcGraw-Hill Irwin, _aNew York : _cc2012. |
||
| 300 | _ap. cm. | ||
| 650 |
_aAdvertising. _9313 |
||
| 650 |
_aSales promotion. _97386 |
||
| 650 |
_aCommunication in marketing. _97271 |
||
| 700 |
_aBelch, Michael A. _911973 |
||
| 942 |
_2ddc _cOS |
||
| 999 |
_c18593 _d18593 |
||