000 00536nam a2200157Ia 4500
001 18578
005 20261006004948.0
008 120911s9999 xx 000 0 und d
020 _a9781844801329 (pbk.)
100 _aM�hlbacher, Hans.
_918788
245 _aInternational marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer.
250 _a3rd ed.
260 _bLondon : Thomson Learning, c2006.
300 _axxvi, 737 p. : col. ill., col. maps ; 28 cm.
650 _aExport marketing --Management.
_9197
999 _c18578
_d18578