000			00733nam a2200229Ia 4500
001			18052
003			OSt
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008			120911s9999 xx 000 0 und d
020			_a9780136118749 (pbk.)
040			_cddc
082			_a658.8 _bLOV
100			_aLovelock, Christopher H. _92308
245			_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz.
250			_a7th ed. (Global edition)
260			_bPrentice Hall, _aUpper Saddle River : _cc2011.
300			_a648 p. : _bill. ; _c29 cm.
650			_aProfessions _xMarketing. _918122
650			_aService industries _xMarketing. _98202
650			_aCustomer services _xMarketing. _918123
942			_2ddc _cOS
999			_c18052 _d18052