000			00488nam a2200157Ia 4500
001			17991
005			20261006004913.0
008			120911s9999 xx 000 0 und d
020			_a9780538478342
100			_aLamb, Charles W. _918038
245			_aEssentials of marketing / Charles W. Lamb, Joesph F. Hair, Jr., Carl McDaniel.
250			_a7th ed.
260			_bMason, OH : South-Western Cengage Learning, 2010.
300			_axxiii, 648 p. : col. ill. ; 27 cm.
650			_aMarketing.
999			_c17991 _d17991