| 000 | 00558nam a2200145Ia 4500 | ||
|---|---|---|---|
| 001 | 17843 | ||
| 005 | 20261006004903.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 100 |
_aShimp, Terence A. _98813 |
||
| 245 | _aIntegrated marketing communications in advertising and promotion / Terence A. Shimp. | ||
| 250 | _a8th ed. | ||
| 260 | _bMason, Ohio : South-Western Cengage Learning, c2010. | ||
| 300 | _axx, 668 p. : ill. (some col.) ; 29 cm. | ||
| 650 |
_aCommunication in marketing. Sales promotion. Advertising. Direct marketing. _917834 |
||
| 999 |
_c17843 _d17843 |
||