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008			120911s9999 xx 000 0 und d
020			_a9780273767183 (pbk.)
040			_cddc
082			_a658.8 _bARM 2013
100			_aArmstrong, Gary (Gary M.)
245			_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler.
250			_a11th ed., Global ed.
260			_bPearson, _aBoston ; London : _cc2013.
300			_a534, [112] p. : _bcol. ill. ; _c28 cm.
650			_aMarketing.
700			_aKotler, Philip
942			_2ddc _cOS
999			_c17774 _d17774