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| 005 | 20261006004857.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 100 |
_aParente, Donald. _917717 |
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| 245 | _aAdvertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. | ||
| 260 | _bMason, Ohio : Thomson/South-Western, c2006. | ||
| 300 | _axxvi, 400 p. : ill. ; 24 cm. | ||
| 650 |
_aAdvertising campaigns. Communication in marketing. _917718 |
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| 999 |
_c17732 _d17732 |
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