000			00459nam a2200145Ia 4500
001			17374
005			20261006004837.0
008			120911s9999 xx 000 0 und d
100			_aJobber, David _911328
245			_aPrinciples and practice of marketing / David Jobber.
250			_a6th ed.
260			_bLondon : McGraw-Hill, 2010.
300			_axxx, 946 p. : ill. (chiefly col.) ; 27 cm.
650			_aMarketing. Marketing--Europe--Case studies _911329
999			_c17374 _d17374