000			00482nam a2200145Ia 4500
001			17372
005			20261006004837.0
008			120911s9999 xx 000 0 und d
100			_aTaylor, David _917334
245			_aThe brand gym : a practical workout for boosting brand and business / David Taylor and David Nichols.
250			_a2nd ed.
260			_bHoboken : Wiley, 2010.
300			_axiv, 239 p. ill.; 24 cm.
650			_aBrand name products. Product management. _917335
999			_c17372 _d17372