| 000 | 00701nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 16964 | ||
| 003 | OSt | ||
| 005 | 20261006004815.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a9780138157371 | ||
| 040 | _cddc | ||
| 082 |
_a659.1 _bCLO |
||
| 100 |
_aClow, Kenneth E. _916899 |
||
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
||
| 250 | _a4th ed., Global ed. | ||
| 260 |
_bPearson Education , _aUpper Saddle River, NJ : _cc2010 |
||
| 300 |
_a478p. : _bill. ; _c28 cm. |
||
| 650 |
_aCommunication in marketing. _97271 |
||
| 650 |
_a Advertising. _9313 |
||
| 700 |
_aBaack,Donald. _916900 |
||
| 942 |
_2ddc _cOS |
||
| 999 |
_c16964 _d16964 |
||