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| 001 | 16962 | ||
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| 005 | 20261006004815.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a9780136094234 (pbk.) | ||
| 040 | _cddc | ||
| 082 |
_a658.83 _bMAL |
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| 100 |
_aMalhotra, Naresh K. _97032 |
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| 245 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
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| 250 | _a6th ed., Global ed. | ||
| 260 |
_bPearson Education, _aUpper Saddle River, NJ : _cc2011 |
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| 300 |
_a929 p. : _bill. ; _c28 cm. |
||
| 650 |
_aMarketing research. _94044 |
||
| 650 |
_aMarketing research _vMethodology. _916898 |
||
| 942 |
_2ddc _cOS |
||
| 999 |
_c16962 _d16962 |
||