000 00473nam a2200133Ia 4500
001 16927
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100 _aMoutinho, Luiz
_916858
245 _aStrategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern
260 _bHampshire, U.K. : Cengage Learning EMEA, 2010.
300 _axxii, 490 p. ; 26 cm.
650 _aMarketing--Management. Strategic planning.
_916859
999 _c16927
_d16927