000			00523nam a2200169Ia 4500
001			16274
005			20261006004741.0
008			120911s9999 xx 000 0 und d
020			_a9780749442651
082			_a658.802 SMI
100			_aSmith, P. R. _916276
245			_aMarketing communications : an integrated approach / P R Smith & Jonathan Taylor.
250			_a4th ed.
260			_bLondon ; Sterling, VA : Kogan Page, 2004.
300			_axvi, 696 p. : ill. ; 25 cm.
650			_aCommunication in marketing. _97271
999			_c16274 _d16274