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| 100 |
_aVarey, Richard J _99918 |
||
| 245 | _aMarketing communication : principles and practice / Richard J. Varey. | ||
| 260 | _bLondon ; New York : Routledge, 2002. | ||
| 300 | _axxv, 389 p. : ill. ; 26 cm. | ||
| 650 |
_aCommunication in marketing. _97271 |
||
| 999 |
_c16194 _d16194 |
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