000			00612nam a2200169Ia 4500
001			16186
005			20261006004738.0
008			120911s9999 xx 000 0 und d
020			_a9780273717225
082			_a658.802 FIL
100			_aFill, Chris.
245			_aMarketing communications : interactivity, communities, and content / Chris Fill.
250			_a5th ed.
260			_bHarlow, England ; New York : Prentice Hall/ Financial Times, 2009.
300			_axxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.
650			_aCommunication in marketing. Marketing channels. Sales promotion. _912086
999			_c16186 _d16186