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| 008 | 120911s9999 xx 000 0 und d | ||
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| 040 | _cNU | ||
| 082 | _a658.8 GUI | ||
| 100 |
_aGuiltinan, Joseph P. _92516 |
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| 245 | _aMarketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul | ||
| 250 | _a5th ed. | ||
| 260 | 3 |
_b McGraw-Hill, _aNew York,N.Y. : _cc1994 |
|
| 300 |
_axvi, 480 p.; _b col. ill.; _c 24 cm. |
||
| 650 |
_aMarketing--Management _910 |
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| 942 |
_2ddc _cOS |
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| 999 |
_c1601 _d1601 |
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