000 00507nam a2200157Ia 4500
001 15970
005 20261006004727.0
008 120911s9999 xx 000 0 und d
020 _a0132383217
082 _a658.83 BUR
100 _aBurns, Alvin C.
245 _aMarketing research / Alvin CBurns, Ronald FBush.- 5th ed.
260 _aUpper Saddle River, NJ : Pearson/Prentice Hall, 2006.
300 _axxx, 663 p: ill; 26 cm.+ 1 CD-ROM (4 3/4 in.).
650 _aSPSS for Windows Marketing research
_915540
999 _c15970
_d15970