000 00563nam a2200169Ia 4500
001 15799
005 20261006004720.0
008 120911s9999 xx 000 0 und d
020 _a9780071288385
082 _a658.84 CAT
100 _aCateora, Philip R.
_914431
245 _aInternational marketing / Philip R. Cateora,Mary C. Gilly, John L. Graham.
250 _a14th ed.
260 _bBoston, Mass. : McGraw-Hill, c2009.
300 _axxxi, 711p. : col. ill., col. maps ; 29 cm.
650 _aExport marketing. International business enterprises.
_914432
999 _c15799
_d15799