000 00470nam a2200157Ia 4500
001 15122
005 20261006004645.0
008 120911s9999 xx 000 0 und d
020 _a0273687727
082 _a658.802 FIL
100 _aFill, Chris
245 _aMarketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed
260 _aNew York : Pearson Education LTD, 2005.
300 _apcm.
650 _aCommunication in marketing.
_97271
999 _c15122
_d15122