000			00582nam a2200157Ia 4500
001			15084
005			20261006004643.0
008			120911s9999 xx 000 0 und d
020			_a0131230301
082			_a658.802 KER
100			_aKerin, Roger A. _92796
245			_aStrategic marketing problems : cases and comments / Roger AKerin, Robert APeterson.- 10th ed
260			_aUpper Saddle River, NJ : Pearson/Prentice Hall, c2004.
300			_aviii, 696 p: ill(some col.) ; 29 cm.
650			_aMarketing--Decision making--Case studies Marketing--Management--Case studies _915147
999			_c15084 _d15084