000			00562nam a2200157Ia 4500
001			14932
005			20261006004635.0
008			120911s9999 xx 000 0 und d
020			_a9780071108522
082			_a659.1 BEL
100			_aBelch, George E. _911972
245			_aAdvertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.
260			_aBoston : McGraw-Hill Irwin, c2007.
300			_axxvi, 820 p: colill; 29 cm.
650			_aAdvertising Sales promotion Communication in marketing _911032
999			_c14932 _d14932