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100 _aKotler, Philip.
245 _aMarketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens.
250 _a4th ed.
260 _bUpper Saddle River, NJ : Pearson Prentice Hall, c2006.
_aUpper Saddle River, NJ : Pearson Prentice Hall, c2006.
300 _axxiv, 932 p.: col.ill.; 26 cm.
650 _aHospitality industry--Marketing. Tourism--Marketing.
_914774
999 _c14610
_d14610