000			00570nam a2200157Ia 4500
001			14527
005			20261006004615.0
008			120911s9999 xx 000 0 und d
020			_a9780073101262
082			_a659.1 BEL
100			_aBelch, George E(George Eugene) _914730
245			_aAdvertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.
260			_aBoston : McGraw-Hill Irwin, c2007.
300			_axxvi, 820 p: colill; 29 cm.
650			_aAdvertising Sales promotion Communication in marketing _911032
999			_c14527 _d14527