| 000 | 00524nam a2200157Ia 4500 | ||
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| 001 | 12699 | ||
| 005 | 20261006004441.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0072966343 | ||
| 082 | _a658.8 CRA | ||
| 100 |
_aCravens, David W. _97455 |
||
| 245 | _aStrategic marketing / David WCravens, Nigel FPiercy.- 8th ed | ||
| 260 | _aBoston, Mass: McGraw-Hill, c2006. | ||
| 300 | _a xvii, 726 p: ill; 26 cm | ||
| 650 |
_aMarketing--Decision making Marketing--Management Marketing--Management--Case studies _910311 |
||
| 999 |
_c12699 _d12699 |
||