000 00511nam a2200169Ia 4500
001 1219
005 20261006003521.0
008 120911s9999 xx 000 0 und d
020 _a0534097804
082 _a659.132 JEW
100 _aJewler, A. Jerome.
_9423
245 _aCreative strategy in advertising / A. Jerome Jewler.
250 _a3rd ed.
260 _aBelmont, Calif. : Wadsworth, c1989.
300 _axiii, 370 p. : ill. ; 24 cm.
650 _aAdvertising copy , Advertising layout and typography
_9424
999 _c1219
_d1219