000 00505nam a2200169Ia 4500
001 11938
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020 _a0471446386
082 _a658.800973 HAR
100 _aHartley, Robert F
_912216
245 _aMarketing mistakes and successes / Robert F. Hartley.- 9th ed.
250 _a9e
260 _aHoboken, NJ : Wiley, c2004.
300 _aviii, 360 p. : ill. ; 23 cm.
650 _aMarketing--United States--Case studies.
_912217
999 _c11938
_d11938