000 | 00581nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 120911s9999 xx 000 0 und d | ||
020 | _a0534097804 | ||
082 | _a659.132 JEW | ||
100 | _aJewler, A. Jerome. | ||
245 | _aCreative strategy in advertising / A. Jerome Jewler. | ||
250 | _a3rd ed. | ||
260 | _aBelmont, Calif. : Wadsworth, c1989. | ||
300 | _axiii, 370 p. : ill. ; 24 cm. | ||
650 | _aAdvertising copy , Advertising layout and typography | ||
999 |
_c11875 _d11875 |
||
952 |
_w2012-09-11 _p508 _r2012-09-11 _40 _00 _bNU _10 _o659.132 JEW _d2012-09-11 _70 _yOS _aNU |