000 00581nam a2200157Ia 4500
008 120911s9999 xx 000 0 und d
020 _a0534097804
082 _a659.132 JEW
100 _aJewler, A. Jerome.
245 _aCreative strategy in advertising / A. Jerome Jewler.
250 _a3rd ed.
260 _aBelmont, Calif. : Wadsworth, c1989.
300 _axiii, 370 p. : ill. ; 24 cm.
650 _aAdvertising copy , Advertising layout and typography
999 _c11875
_d11875
952 _w2012-09-11
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_r2012-09-11
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_o659.132 JEW
_d2012-09-11
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