000 00489nam a2200157Ia 4500
001 10926
005 20261006004311.0
008 120911s9999 xx 000 0 und d
020 _a017010169X
082 _a658.8 MCC
100 _aMcColl-Kennedy, J. R.
_911312
245 _aMarketing : a strategic approach / J. R. McColl-Kennedy, G. C. Kiel.
260 _a South Melbourne : Nelson Thomson Learning, 1999
300 _axiv, 913 p. : ill. (some col.) ; 28 cm.
650 _aMarketing
999 _c10926
_d10926