000 00520nam a2200169Ia 4500
001 10897
005 20261006004309.0
008 120911s9999 xx 000 0 und d
020 _a0471359955 (International ed.)
082 _a658.8 AAK
100 _aAaker, David A.
_95948
245 _aStrategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed.
250 _a6e
260 _aNew York : Wiley, c2001.
300 _axiii, 338 p. ; 23 cm.
650 _aMarketing -- Management.
_910
999 _c10897
_d10897