000 00498nam a2200169Ia 4500
001 10758
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008 120911s9999 xx 000 0 und d
020 _a0131202065
082 _a659.1 WEL
100 _aWells, William
_911215
245 _aAdvertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
250 _a6e
260 _aNew Jersey : Pearson Education, 2003
300 _axix, 599 p. : ill. ; 28 cm.
650 _aAdvertising.
_9313
999 _c10758
_d10758