000 00511nam a2200169Ia 4500
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008 120911s9999 xx 000 0 und d
020 _a0415243920
082 _a659.1 BRI
100 _aBrierley, Sean
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245 _aThe advertising handbook / Sean Brierley.- 2nd ed.
250 _a2e
260 _aLondon ; New York : Routledge, 2002.
300 _a297 p. : ill. ; 24 cm.
650 _aAdvertising. Sales promotion. Communication in marketing.
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999 _c10527
_d10527