000 00626nam a2200169Ia 4500
001 10340
005 20261006004242.0
008 120911s9999 xx 000 0 und d
020 _a0130950122
082 _a658.8 LOV
100 _aLovelock, Christopher H.
_92308
245 _aPrinciples of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed.
250 _a2e
260 _aUpper Saddle River, N.J. : Pearson Education, c2002.
300 _axix, 436 p. : ill. (some col.) ; 26 cm.
650 _aService industries--United States--Marketing. Service industries--United States--Management.
_910880
999 _c10340
_d10340