000 00532nam a2200169Ia 4500
001 10158
005 20261006004234.0
008 120911s9999 xx 000 0 und d
020 _a0071189769 9 (International ed.)
082 _a658.8 PAL
100 _aPalmer, Adrian
_91193
245 _aPrinciples of services marketing / Adrian Palmer .- 3rd ed.
250 _a3e
260 _aLondon : McGraw-Hill, 2001
300 _a xiii, 516 p. : ill. ; 24 cm.
650 _aMarketing -- Management. Service industries -- Marketing.
999 _c10158
_d10158