000 00493nam a2200157Ia 4500
001 10130
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020 _a0170107841
082 _a658.802 REE
100 _a Reed, Peter W.,
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245 _aStrategic marketing planning / Peter Reed.
260 _aSouth Melbourne : Thomson Learning, 2003
300 _axi, 307 p. : ill. ; 26 cm.
650 _aMarketing -- Planning. Marketing -- Management.
_910717
999 _c10130
_d10130