000			00559nam a2200169Ia 4500
001			10015
005			20261006004226.0
008			120911s9999 xx 000 0 und d
020			_a9780071263917
082			_a658.8 MAR
100			_aWalker, Orville C. _910608
245			_aMarketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
250			_a6th ed., McGraw-Hill international ed.
260			_aBoston, MA : McGraw-Hill/Irwin, c2008.
300			_axx, 346 p. : ill. ; 26 cm.
650			_aMarketing--Management _910
999			_c10015 _d10015