Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development / Calvin L. Hodock.
Material type:
TextPublication details: Amherst, N.Y. : Prometheus Books, c2007.Description: 357 p. ; 24 cmISBN: - 9781591025689
- 658.575 HOD 2007
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Nilai University Library | 658.575 HOD 2007 (Browse shelf(Opens below)) | Available | 22202 |
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