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1. Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel

by Engel, James.

Edition: 8EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago ; Irwin, c1994 Availability: Items available for loan: Nilai University Library [Call number: 658.82 ENG] (1).

2. PROMOTIONAL STRATEGY-6E

by ENGEL,JAMES F/WARSHAW,MARTIN R/KINNEAR,THOMAS.

Edition: 6EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: IRWIN Availability: Items available for loan: Nilai University Library [Call number: 658.82 ENG] (1).

3. Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : Cengage Learning Asia, c2012Availability: Items available for loan: Nilai University Library [Call number: 658.8342 BLA 2012] (3).