Personal branding for dummies / by Susan Chritton M.Ed, PCC.
By: Chritton, Susan [author.].
Material type: BookSeries: --For dummies: Edition: 2nd Edition.Description: xiv, 338 pages : illustrations ; 24 cm.ISBN: 9781118915554 (pbk.); 1118915550 (pbk.).Subject(s): Branding (Marketing) | Public relationsDDC classification: 650.1 CHR Also issued online.Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books | Nilai International School General Stacks | Non-fiction | 650.1 CHR (Browse shelf) | Available | 1006739 |
"For Dummies, a Wiley Brand."
Includes index.
Formerly CIP. Uk
Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
Also issued online.
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