Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.

By: Contributor(s): Material type: TextPublication details: Harlow, Essex : Pearson Education Limited, c[2017].Edition: Thirteenth edition, Global editionDescription: 669 pages : illustrations (colour) ; 28 cmISBN:
  • 9781292146508 (pbk.)
  • 1292146508 (pbk.)
Subject(s): DDC classification:
  • 658.8 ARM 2017
LOC classification:
  • HF5415 A73 2017
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8 ARM 2017 (Browse shelf) Available 1000023944

Includes bibliographical references and index.

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