Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

By: Contributor(s): Material type: TextPublication details: Maidenhead : McGraw-Hill Higher Education, c[2016].Edition: Eighth editionDescription: xxx, 813 pages : colour illustrations ; 26 cmISBN:
  • 9780077174149
Subject(s): DDC classification:
  • 658.8 JOB 2016
LOC classification:
  • HF5415  J62 2016
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8 JOB 2016 (Browse shelf) Available 1000023561

Includes bibliographical references and index.

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