Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Boston, [Mass.] ; London : Pearson, c2013.Edition: 4th ed., Global edDescription: 590 p. : col. ill., ports. (chiefly col.) ; 28 cmISBN: - 9780273779414 (paperback) :
- 0273779419 (paperback) :
- 658.827 KEL 2013
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Open Shelf Books
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Nilai University Library General stacks | 658.827 KEL 2013 (Browse shelf(Opens below)) | Available | 1000023216 |
Includes bibliographical references and index.
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