International marketing / Masaaki Kotabe, Kristiaan Helsen.

By: Contributor(s): Material type: TextPublication details: Singapore : John Wiley & Sons Singapore, c[2015].Edition: 6th ed; International student versionDescription: xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cmISBN:
  • 9781118830284 (paperback) :
Subject(s): DDC classification:
  • 658.84 KOT 2015
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Open Shelf Books Nilai University Library General stacks 658.84 KOT 2015 (Browse shelf(Opens below)) Available 1000023182

Includes bibliographical references and index.

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