International marketing / Masaaki Kotabe, Kristiaan Helsen.
Material type:
TextPublication details: Singapore : John Wiley & Sons Singapore, c[2015].Edition: 6th ed; International student versionDescription: xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cmISBN: - 9781118830284 (paperback) :
- 658.84 KOT 2015
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Nilai University Library General stacks | 658.84 KOT 2015 (Browse shelf(Opens below)) | Available | 1000023182 |
Includes bibliographical references and index.
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