Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.

By: Contributor(s): Material type: TextSeries: Pearson custom libraryPublication details: Harlow, Essex, England : Pearson Education, c[2014].Edition: 6th ed., Pearson new international editionDescription: ii, 630 pages : illustrations (black and white, and colour) ; 28 cmISBN:
  • 9781292020037 (pbk.) :
Subject(s): DDC classification:
  • 647.940688 KOT 2014
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 647.940688 KOT 2014 (Browse shelf) Available 1000023104

Previous edition: 2010.

Formerly CIP. Uk

Includes bibliographical references and index.

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